Social Media Strategies

Social Media Network Marketing – Audience Targeting – SMM Paid Advertising

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Are You Aware Of The Social Media Strategies For Small Businesses You Have Access To For Your Benefits?

Small Businesses have access to the same powerful benefits of Social Media Marketing as larger companies.  This is especially true when it comes to boosting your organic traffic with paid advertising. A major business marketing benefit of Social Network popularity is that users want to interact with companies they are interested in, or are already doing business with.  This willingness to engage with businesses on social media makes it much easier to connect, engage and build trust with prospects and customers. XLR8 Social Media Marketing Strategies identify your target audience and choose the social networks they actively use.  Social Media Marketing requires the same commitment to content and interaction as websites and blogs. To build your network and increase search rankings, you must consistently feed all your marketing channels engaging and relevant content. XLR8 Social Media Specialists will guide you through the process growing your network and adapting to the specific focus of each platform.

Target The Right Networks

Identifying what networks you target audience use most, the right groups to join and how to create posts appropriate for each network and group.

Setup and Optimize

Setting up your business pages or optimizing existing profiles. This includes images, keyword rich content and a focus on your brand.

Engage and Respond

Success in Social Media Marketing is not only about what you post, but also how you respond to questions, reviews and even criticism.

Social Media Business Marketing Strategies

How to Use facebook for Business Marketing

Using Facebook to drive organic traffic to a business website, fan page or other social network requires regular posting of engaging content that features more images and video than text.  But, this content should not be only about your products and services, it should include contests, surveys and a some tasteful humor. Post topics that will encourage users to ask questions and discuss their interests.  Join relevant Facebook Groups  to post and discuss special interest topics, then invite your followers to join.  They have discussed your company, products and service with their friends, and will comfortable buying from you.

Facebook has a wide variety of advertising options for getting paid traffic.  One of Facebook’s huge benefits in advertising is information available to define and reach your target audience. You can direct your ads precisely based on Facebook’s knowledge of user location, demographics, interests and behaviors. Facebook ads directly reach your followers and their friends, which greatly extends the reach of your message and the chances that it will be received by a welcoming audience. Facebook Ad Formats include; Photos, Videos, Carousels, Slideshows and Canvas Ads for a fast-loading mobile ad experience. Each Ad format has a specific objective; Collecting leads, Promoting products and Directing people to your website or online store. Learn more about Facebook Business Advertising.

How to Use LinkedIn for Business Marketing

LinkedIn allows businesses to organically build a network of prospects and customers.  The keys to success are building your brand, credibility and network of targeted connections.  There are many ways to build your brand with a creative profile and a custom LinkedIn address. Build credibility by being a recognized expert in your industry.  By posting informative content that reflects your expertise, you gain respect that reflects on your business.  Join and actively participate in LinkedIn group discussions to build credibility with target audiences. LinkedIn excels as a ‘warm calling’ tool. You can easily find prospects on LinkedIn and see how you are connected to them. By maintaining and growing an active list of LinkedIn connections, you may be only two connections away from the prospect. You can also use LinkedIn’s introduction features to ask one of your connections to introduce you to a person you are not directly connected to.

LinkedIn offers several paid advertising options that leverage the connection with your targeted audience. They include: Sponsored Content, Sponsored InMail. Text Ads, Dynamic Ads and Programmatic Display Ads. Learn More about LinkedIn Advertising For Business.

How to Use Twitter for Business Marketing

Building a network and driving organic traffic on Twitter is done by sharing short messages that attract users attention and give them a reason to click through your blog, website or specific landing page. Do to the large number of Tweets and the fast pace of user’s Twitter Streams, it is more challenging to build relationships and gain followers. Make sure your Tweets include images, short videos, quotes and topic related questions. To engage with targeted audiences use Twitter Lists, which are groups of users that are organized by shared interests or topics. You can create a Twitter List by organizing your followers, or add yourself to an existing list. As with all social networks, your goal is to build your brand, credibility and followers through posting engaging content and interacting with other users. 

Twitter Ads has a Pay Per Click (PPC) structure similar to Google Adwords and the programs offered by other Social Media Networks. Conversions, or actions are identified by one of the five types of Twitter Ads campaigns. These campaigns focus on; website clicks or conversions, acquiring a new followers, getting a new lead, engagement from a Promoted Tweet, and App installation or open. Twitter Analytics features a dashboard to help you track engagement metrics and conversions. Learn More about Twitter Advertising for Business.

How to Use Google+ for Business Marketing

As with other social media networks, you build followers (called Circles) and organic traffic by creating a professional Google+ page and profile that helps build brand awareness. Posting from you blog and linking to your website will increase the social signals that are one of Google’s top ranking factors. Google+ pages are managed through the Google My Business dashboard. Google My Business allows you to manage your online presence across Google, including Local Search and Maps. 

Google+ Paid ads are called +Post Ads. These ads are different from those offered by other social media platforms because any post promoted from your Google+ Page can get traffic and engagement from other places on the web, not just within the Google+ network. This expands the reach of your content and drives more people to read your posts, learn about your business and visit your website. Any content you post on Google+ including YouTube videos, images and text can be made into a +Post Ad. A user who sees a +ad on any Google Display Network can +1 (like) it, comment, and interact with the ad from another site. +Post Ads are powerful, but they cannot be created by just anyone. A Google+ advertiser must have at least 1,000 followers and have opted in to shared endorsements for Google+ pages. Learn More about Google+ Advertising including AdWords.

How to Use Youtube for Business Marketing

Millions of business use YouTube to drive organic and paid traffic to their websites and social media pages. Organic traffic comes from offering free educational and informational videos which build. credibility with users. Viewers can contact the business when they need products and services. When users contact your company, they already have a high level of trust and purchase intent. Videos should include links to relevant landing pages to ensure that users find exactly what they are looking for when they click through.

Paid traffic results from several forms of advertising on YouTube. Google learned quickly how to adapt it’s Pay Per Click (PPC) advertising model to YouTube. Businesses create campaigns, set budgets and only pay when a user engages with the video by clicking on one of the video ads or links. Advertisers use Google Analytics to monitor metrics and increase the success of their campaigns. There are hundreds of videos on YouTube about how to use it for marketing and analytics. Google also has many channels, include one devoted to using the Analytics tools on multiple platforms. Google also provides Case Studies (link to ttps://www.youtube.com/yt/advertise/case-studies.html) about businesses that are using YouTube videos to build brand awareness, increase traffic and increase sales. Learn More about YouTube Advertising for Business.

How to Use Instagram for Business Marketing

Instagram began as a network for people to share personal experiences by posting images and video, and commenting on other users posts. But social media savvy businesses learned to leverage the network’s focus on images and video. The emphasis on visual messaging results in much higher brand engagement compared to other social sites. As with other social networks, the key to increasing followers and organic traffic is engaging content and interaction with others.  Businesses can build their brands and credibility, but content must be created and optimized for Instagram’s visual, mobile platform.

Paid advertising on Instagram is based on the programs offered by Facebook, but optimized for the mobile, image and video focused network. You must have a Facebook Page to create a free Business Profile on Instagram and run ads. Image, video and carousel ads appear seamlessly as users browse other posts. All ad formats allow users to click through to a website or on line stores. Instagram provides follower demographic information for audience targeting and analytics with a set of tools based on Facebook’s Insights. Instagram Business Profiles show the most popular times and days that your followers are on Instagram, along with follower demographics, post impressions, and more. Learn More about Instagram Advertising for Business.