Paid Search Advertising – Pay Per Click (PPC)
While SEO is the foundation of increased organic search rankings, a paid search campaign with Google or Bing, as well as on social media networks, can quickly put your company ahead of your competitors in search results.
Paid Search advertising has become a science. Each search engine and social media platform has multiple advertising programs to promote your company and engage your target audience. Our strategies increase your return on ad spend while decreasing your cost per visitor. PPC is a key piece of a well executed online marketing campaign. We actively manage PPC campaigns with the goal of delivering the highest number of visitors, leads and sales for your budget.
XLR8 Paid Search (PPC) Management Services
- Keyword Discovery and Selection
- Competitive Research
- Ad Text Creation
- Landing Page optimization
- Conversion Tracking
- Call Tracking
- Ad Submission
- PPC Monitoring
- PPC Cost Management
Google AdWords is an online advertising service that helps companies reach their prospects and customers quickly. Around 75% of searches are done on Google. Adwords is an auction based system that allows you to control the amount spent on your campaigns by setting budgets and bid amounts. When someone searches on Google for a particular term, Google displays a list of search results it determines are the most relevant to what the searcher is looking for. A typical Google search results page will display four paid advertisements at the top, a local search results map, 10 organic results and three more paid ads at the bottom of the page. Depending on the search term, the results may show fewer ads or even no ads at all. But in general, a well designed Adwords campaign significantly increases the chance that your ad will be displayed in the top four listings. Many users look for the small “Ad” icon next to the search results and may or may not click on the link depending on whether they trust advertisers or prefer to check the organic listings first. Other users may not know that the top listings are paid ads, or they may be attracted by the well crafted, relevant ad message. The benefits to advertisers include not only ranking higher in search results, but also that they pay only if the user clicks on the ad.
Close to 75% of searches are done with Google, but we do not ignore the benefits of advertising on Bing or the resources of Microsoft. Like Google, Bing Ads uses a the pay per click model (PPC) . Advertisers can reach new demographics, as well as users who use multiple search engines, or haven’t changed Bing as the standard search engine on Windows based computers and mobile devices. Advertising on Bing is less expensive than Google Adwords, and can be cost effective for companies with limited budgets.
Social Media Networks
Social Media Networks offer a variety of paid advertising programs that leverage the power of targeted demographic data about your followers and connections. Small businesses not only compete with companies of similar size, but must attract visitors and gain market share from large companies with well known brands and large budgets, XLR8 uses the detailed information available from social media networks to build marketing strategies that can level the playing field. We identify social media networks relevant to your business, create and build your brand awareness, leverage the reach of friends and connections, and measure the ROI of advertising campaigns.